Wine to Asia，Vinitaly将携手萄酒汇打造全新国际葡萄酒及烈酒展！

（从左至右：Veronafiere主席-Maurizio Danese，百高文化CEO-熊刚，Veronafiere CEO-Giovanni Mantovani, 意大利经济发展部副部长-Michele Geraci，维罗纳市长-Federico Sboarina。）

2019年4月10日，维罗纳。“Wine to Asia”国际葡萄酒及烈酒展是一个全新的多渠道平台，将由Veronafiere意大利维罗纳会展控股的新公司打造。平台唯一合作伙伴为深圳百高文化传播公司旗下的萄酒汇文化传媒（Taoshow Culture Media）。该公司总部位于深圳，同时在北京，成都，西安和上海设有分公司。

在第53届Vinitaly闭幕日当天公布了该展会的首秀将于2020年6月在深圳上演。出席发布会现场的有意大利经济发展部副部长Michele Geraci，维罗纳市长Federico Sboarina，Veronafiere主席Maurizio Danese, Veronafiere CEO Giovanni Mantovani, 百高文化CEO熊刚以及葡萄酒业界代表和各新闻媒体。

“我们必须时刻关注远东地区。因此在经过长达20多年的不断摸索实践，像在公司企划里设想的那样，我们决定建立一个永久性的展会。值得一提的是，目前远东地区进口葡萄酒的总需求价值为64.5亿欧元，仅次于北美（总额为69.5亿欧元）”，Veronafiere主席Maurizio Danese说道，“在这场‘葡萄酒竞赛’中，远东地区在过去十年中实现了227％的飞跃式增长：这一数据是欧盟市场的11倍之多，是北美地缘经济区的近4倍”。

新项目将会落户在中国最具活力的区域城市——深圳，位于拥有超过一亿人口的粤港澳大湾区内。

新项目的合作方-百高文化成立于2009年，一直致力于葡萄酒和烈酒领域在中国的线上和线下推广，并在过去的6年里持续不断地和维罗纳会展旗下的Vinitaly合作，推广活动从成都的酒店展延伸到了在中国其它一二线城市的路演。

百高文化CEO熊刚表示，“我们和维罗纳会展的合作始于2014年的成都春季展，也是中国最具历史和重要性的葡萄酒及烈酒展会。之后我们又一起组织了多个一二线城市的巡展。通过多年合作，我们彼此了解，团队配合默契。此次进一步的合作，凭借双方在行业内具备的资源、经验和专业度，以及我们对行业趋势方向的共同看法，我们相信新的平台可以给全球酒商们在最具潜力的中国和亚洲市场提供更多更好的拓展机会”。 

百高文化是中国领先的葡萄酒及烈酒推广机构，同时也是萄酒汇精品酒店展及G100国际葡萄酒及烈酒大赛的主办方，每年服务近2000家酒商，覆盖中国主要的70个城市，联动超过150000家国内外生产商，进口商及经销商。

Veronafiere意大利维罗纳会展有着120年的全球商务展会推广历史，旗下 Vinitaly意大利联合酒展是意大利葡萄酒在中国备受认可的展会品牌，迄今为止已举办了53届。与萄酒汇携手，我们将在亚洲共同打造一个国际水准的葡萄酒推广平台。

New, international wine trade show launched by Pacco Communication and Veronafiere/Vinitaly in China

“The Show is due to take place annually in June, starting from June 2020 in Shenzhen.”

Verona, 10th April 2019 - "Wine to Asia" is the new multi-channel platform set in motion through a newco in which Veronafiere SpA holds the majority of shares. The only partner is Shenzhen Taoshow Culture & Media, a company belonging to of Pacco Communication Group Ltd based in Shenzhen and also in Beijing, Chengdu, Xi'an and Shanghai. The initiative scheduled in 2020 was presented today on the closing day of the 53rd Vinitaly.

"The Far East is an area that has to be monitored constantly. Consequently, we have created a permanent initiative, as envisaged in our Business Plan, in the wake of more than twenty years of continuous activity. It only need be mentioned global demand for wine in the Far East is worth 6.45 billion euros of imports and is moving close to North America, where imports come to 6.95 billion euros", said Maurizio Danese, President of Veronafiere. In the "wine race", the Far East is way out in front having posted a leap in value over the last ten years of 227%:  eleven times more than EU markets and almost four times the North American geo-economic area."

Shenzhen, the city chosen as home for the new initiative is one of the most dynamic areas of China, a crossroads in the Guangdong-Hong Kong-Macao Greater Bay Area with more than 100 million inhabitants.

The company chosen for the agreement was founded in 2009. It deals with online and offline promotion strategies in China in the wine & spirits and lifestyle sectors and has been working with Veronafiere-Vinitaly by now for six years for the promotion of the Chengdu Show and the promotional and cultural road shows organized in China's first and second tier cities.

"We have been working with Veronafiere since 2014. We started with the off-show event in Chengdu, the oldest trade show dedicated to wines and spirits in China and a symbol of distribution that seeks to highlight the fine wine segment. Then we helped expand Vinitaly's coverage through roadshows in first and second tier cities. This long-term collaboration has meant we have got to know each other well and we have reached this agreement today with the aim of grasping new opportunities for the wine sector both in China and Asia as a whole, markets with the highest potential growth in the world," said Alan Hung, CEO of Shenzhen Pacco Cultural Communication Co. Ltd.

Pacco communication  is a China’s leading exhibition and  marketing organization for wine and spirits , and also the organizer of the TAO Show (the off-show event alongside the Chengdu Wine Fair)  and G100 competition, and the appointed agency of CFDF - two of the most important b2b events for wine and spirits in China. It has a network of contacts in the wine sector boasting more than 150,000 international producers and Chinese importers and distributors.