峰会时刻 | Highlight of Wines of Eastern Europe in 21st Interwine

11月11日，第二十一届中国（广州）国际名酒展已经在广州·广交会琶洲展馆B区圆满落下帷幕。

回望21届，来自全球52个葡萄酒生产国、耀眼的葡萄酒商们汇集羊城，在名酒展现场展示他们独具风味的美酒佳酿，以酒会友，分享他们对葡萄酒的热爱之情，共同促进中国葡萄酒事业的发展。

2018 China (Guangzhou) International Wine & Spirits Exhibition was successfully end on Nov.11. Look kack at this wine expo, a wonderful time in which the best and brightest from the wine world were brought together under one roof to exhibit their unique products and network with individuals sharing the same passion. At the same time, to promote the development of Chinese imported wine industry.

今年广州展最大亮点之一无疑是来自东欧，在短短三天里，摩尔多瓦展团、保加利亚展团、罗马尼亚展团、乌克兰团就获得了参展商和消费者的高度关注和认可，展位现场前来咨询和品鉴摩尔多瓦的人络绎不绝。

One of the biggest highlights of this exhibition is undoubtedly from eastern Europe.This year was especially exciting,  Wine of Moldova, Wine of Bulgaria， Wine of Romania and Wine of Ukraine garnering an unprecedented amount of attention，tasting and recognition from exhibitors and consumers alike during the 3-days of the exhibition.

小众区域，大众生意

随着东欧葡萄酒对华贸易不断增速，刺激中国葡萄酒市场产生了新的活跃度。当前，如何借力贸易利好，提升进口酒运作，扩容市场成为众多业内人士关注的话题。11月10日，Interwine China携手微酿于21届Interwine酒展期间共同发起了《东欧国家进口葡萄酒峰会》。

With the constant growth of the wine trade in Eastern Europe to China, Chinese imported wine market has generated a new vitality. At present, how to take advantage of the trade to improve the operation of imported wine and expand the market has become a hot topic concerned by many insiders in the imported wine industry.

Interwine China and Microvin working together launched the "Eastern European Countries Imported Wine Summit" Nov.10 during the 21st Interwine exhibition.

“东欧葡萄酒都不是小生意”

峰会现场，保加利亚葡萄酒出口协会主席 Eng. Galina Niforou 女士在致辞中表示：“保加利亚有同样优秀的产区，在现代与千百年传统结合中不断完善酿酒技术，有来自全世界最有才华的酿造与种植专家，于是便有了独一无二的葡萄酒，每年有数百个奖项来自所有享有盛誉的国际葡萄酒比赛。这片神奇的土地吸引了许多来自法国、意大利、西班牙等著名葡萄酒国家的投资者，葡萄酒行业取得了巨大的进步，并迅速增长，已经成为有着独特风格的葡萄酒生产国。”

“相关数据显示，保加利亚葡萄酒生产国的对华出口价增速明显，一度达到64.2%，我们非常看好未来中国葡萄酒市场的发展潜力，也希望与之共同成长。”

President of the Bulgarian Wine Export Association, Eng. Galina Niforou said: "Bulgaria has the same outstanding wine producing areas, with the constantly improving winemaking techniques in the combination of modern and old traditions, with the most talented brewing and planting experts from all over the world, Bulgaria has made great unique wines for centuries, with hundreds of awards each year from all the prestigious international wine competitions."

"This magical land has attracted many investors from well-known wine countries such as France, Italy and Spain. Obviously, Bulgarian wine industry has made great progress and grown rapidly, has became a wine-producing country with unique styles."

"Relevant data shows that the export price of Bulgarian wine producers in China has been growing at a rate of 64.2% at one time. We are very optimistic about the  potential development of Chinese imported wine market in the future and hope to grow with it."

小众产区葡萄酒的生意价值

欧洲马其顿戴维娜酒庄朱庆生先生分享说：“在我看来，葡萄酒就像一个大海，是包容的，每一个国家的酒都需要流进来。以马其顿为例，其本土葡萄酒的占有率大概占是30%左右。有很多经销商都说：“这么小众的产品究竟靠什么在市场存活下来？”我要说：我们不仅活下来，还能越走越远。

In Mr.Zhu's opinion, wine industry is like a sea, which is inclusive. Every country needs to flow into the sea. Take Macedonia for example, its local wine market share accounts for about 30%. "I am going to say that not only can we survive, we can go further."

首先我们直接接触了终端，充分了解消费者以及我们的合作伙伴需要什么，未来精品酒市场的份额会越来越大；其次是产品品质。在中国市场，马其顿作为小众生产国代表之一，有很多历史值得挖掘，也有更多精品酒庄，每个酒庄都有精品酒；最关键的一点是配合中国市场发展的品牌运作方式。

"First of all, we have direct contact with the terminal market and fully understand what the consumers and our partners need. In the future, the market share of fine wines will become larger and larger.

Secondly, the quality of the wine product  in the Chinese market. As one of the representatives of small fine wine producer countries, Macedonia has a lot of history worth exploring, and there are more boutique wineries, each with fine wines.

The most critical point is the way the brand operates in line with the development of the Chinese market."

那么，这些国家在中国市场销售究竟有什么样的优势与挑战？对此，摩尔多瓦帝国酒业驻华负责人高志敏先生认为：“ 从地图上来看，摩尔多瓦是一个非常非常小的地方，也就与中国海南岛的面积相当，但这个国家有个优势就是，葡萄酒产能巨大。加上摩尔多瓦即将迎来零关税时代，这对我们来说，应该会是一个新的增长点。”

So, what are the advantages and challenges of Eastern Europe wine selling in China? Mr.Gao said, "from the map view, moldova is a very small place but the country hasa strong point is that the huge wine production capacity. It is said that China would expand the range of free-tariff import products and favorable courtiers and Moldova is about to enter the era of free tariffs. For us, would be a new growth point."

东欧葡萄酒如何运作中国市场

东欧葡萄酒如何运作中国市场？未来仍看重线下推广。与法国、意大利、澳洲、智利等国家不同，东欧国家的葡萄酒在中国市场份额占比并不大，但却被业内人士称为：“大生意”，这个大生意究竟如何运作中国市场呢？

How does eastern European wine operate in China market? The future still focuses on offline promotion.

Unlike France, Italy, Australia, Chile and other countries, wines from eastern Europe does not account for a large share of the Chinese market.

蓝茨（上海）实业邹德兴先生则在现场表示：“首先我想跟大家分享一下我的感受：我最初踏入葡萄酒行业，法国酒在中国市场的占是86%，到今天大概是不到40%。而在全球最成熟的市场英国，法国葡萄酒的占有率不到10%。为什么数据会有这么明显的变化？因为葡萄酒永远有客户，消费者永远有新的、个性化的需求，你要不断的用这些产品去满足他们。东欧国家都有自己的历史，自己的故事和独特的酒庄特色，而中国还有很大的市场在等待着我们。

Mr.Zou shared his ideas with us, " When I first entered the wine industry, French wine accounted for 86% of the Chinese market, and today it accounts for less than 40%. In Britain, the world's most mature market, French wine has less than 10% market share.

Why has the data changed so dramatically? Because in wine industry,there always have new customers and personalized needs, you need to constantly use these products to meet them. Eastern European countries all have their own history, their own wine stories and unique winery characteristics while China still has a large market waiting for us."

“小产区，大生意”，Interwine China CEO贾燕平女士总结说：“消费市场不断发展，葡萄酒产品与运作方式的多元化趋势会越来越明显，这也是我们举办首届东欧葡萄酒国家产业峰会的初衷，我们希望这个活动继续建设下去，成为为整个葡萄酒行业扩容的助推器。”

"Small wine regions, big business", CEO of Interwine China Jia Yanping concluded, "With the continuous development of the consumer market, the diversified trend of wine products and ways of operation will become more and more obvious, which is also the original intention of our first "Eastern European Countries Imported Wine Summit" .

"We hope that this activity will continue to be held and become a booster for the expansion of the wine industry as a whole."

Interwine China took centre stage in Guangzhou last one week with a record-breaking presence at Canton fair trading center, the leading international trade fair for wine and spirits.